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Quality Meat Scotland chair Kate Rowell said supermarkets must now send a clear message to farmers that they support and back their high reputational standards over lower welfare farming and cheap imports

The Climate Change Committee's latest report said Scottish Gov could reach net zero by 2045 if it encouraged farmers to reduce livestock numbers and instead diversify towards woodland creation and renewable energy

“Again this year, we are asking more farmers and others in the supply chain to generously donate for the overall benefit of the sector"