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Alpro to source 100% British oats directly from British farmers

The plant-based food producer said there had been growing popularity and sales in oat drinks

clock • 3 min read
Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for ‘flexitarian' shoppers looking to add variety to their diets."
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Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for ‘flexitarian' shoppers looking to add variety to their diets."

A plant-based food producer has announced a major investment which will see its most popular oat drink made from 100% British oats for the first time. British oats Alpro, part of French multinational...

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