Ed Foster, winner of the Diversification of the Year (Large) award at the 2024 British Farming Awards.
A dynamic rural enterprise
Ed Foster has transformed The Rhynd in Fife into a dynamic rural enterprise, securing its future through a bold and creative approach to farm diversification, highlighted by winning Diversification (Large) of the Year at The British Farming Awards 2024. Overseeing a thriving mix of ventures, including a gym, cafe, event space, clay shooting ground and livery stables, Ed has successfully blended traditional farming with forward-thinking hospitality and leisure offerings.
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Rooted in the arable unit at Craigie Farm, the Foster family business has seen over a century of farming, but under Ed's leadership, The Rhynd has become much more than a working farm. The judges described the diversification as a 'pivotal moment' in the business's long history, recognising how Ed's clear vision and energetic leadership have revitalised the farm's future.
Year-round destination
Since taking the reins, Ed has strategically developed The Rhynd into a year-round destination. From expanding the event space to enhancing the cafe and leisure facilities, every move has been driven by customer feedback and a genuine desire to provide memorable, high-quality experiences. "We aim to create enjoyable experiences for our visitors," Ed explains. "It is about listening and always improving."
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This customer-first mindset is mirrored in his approach to staff. Ed champions teamwork and motivation, ensuring that his growing team feels part of the journey. It is this dedication that made winning the award even more meaningful. "It is a stamp to say we are on the right path," he said. "This win is for our amazing team, for their hard work and dedication through all the long days."
Business resilience
Diversification has not just brought new income, it has brought resilience. By broadening the farm's offering, Ed has built a business that weathers seasonal and market fluctuations, securing employment and opportunity in the local area. The farming roots remain strong, but now support a wider ecosystem of enterprise that welcomes a diverse mix of visitors, from wedding guests and cafe-goers to gym members and shooting enthusiasts.
Looking ahead, Ed is far from finished. Plans are already in motion to expand The Rhynd further, with an unwavering focus on sustainability, quality and community connection. For Ed Foster and The Rhynd, diversification is more than a business strategy, it is a way to ensure that farming heritage evolves into a vibrant, modern legacy.
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